The Break-Up’

The Break-Up’ is about the relationship between an advertiser and a consumer. They’ve agreed to meet in a restaurant. The man’s feeling perfectly happy, until the woman makes a painful announcement: she wants a divorce. In the course of their conversation she makes it clear to him why she is leaving him. And he makes it very clear that he doesn’t have an empathic bone in his body. At the end of the movie the woman walks away disappointed but determined. The advertiser stays behind alone.

Microsoft created this fantastic online spot that’s wording exactly what the Advertising Industry is going through. We, the digitals, are trying to make brands talk to consumers, but most of all LISTEN to them. The digital world came with an unique opportunity for us: we have real feedback from the products within seconds. We have people talking back to us, telling us everything they need and the want. Please, please, please, Brands, let us help you engage in a conversation with consumers, there’s so much you two have to talk about!

visit: bringtheloveback.com

vía: Herraiz&Soto