IAB Standards & Guidelines

Publicado
por
mudska
el 31/08/2004
en Comunicación, Empresa, Internet y Publicidad
.

http://www.iab.net/standards

The main objective of this section is to familiarize publishers, marketers, and agencies with Interactive advertising standards and guidelines formulated and developed by their peers in association with the IAB.

Use of these standards and guidelines directly organize the industry so as to foster an environment in which the Interactive medium is implemented with ease, thus allowing the industry to buy more and capture value.

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